A motion identity for the new era of hyper fast internet.
Campaign
Visual Identity
We partnered with our friends at Meanwhile to create a suite of 3D animated campaign visuals for the launch of the hyper fast ISP, Lightspeed.
Using the existing Lightspeed brand mark, we developed a stylised fibre optic cable. As light refracts through the form it creates a series of abstract animations that evoke speed, fluidity and connection.
A Flexible Motion System
We created a flexible motion system that can be used for ongoing projects – complete with a library of MOGRTs, a customisable file type that enables anyone in the company to easily produce new asserts and animations while keeping everything on-brand and consistent.
NEXT PROJECT
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